June 2025

The Era of the Invisible
This past week, I’ve had many conversations about the future of AI and healthcare.
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Carrie Liken
4
We’ve officially gone multimodal
Well, get ready.
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Carrie Liken
"Think Different"
In this week’s post, I wanted to focus a bit on the consumer journey and back away from the website conversation a bit.
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Carrie Liken
1
AI Mode is the training ground for AI Overviews (and yes, websites are still dying)
In March, I wrote a Substack post about how the website might be dead.
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Carrie Liken

May 2025

Lean forward: it will be hard, but may pay off
Historically, healthcare organizations and professionals have always operated on a “lean back” model.
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Carrie Liken
This week, Google changed search forever (and dug the grave for websites)
This week, Google changed search and if you didn’t believe me before, please believe me today: they basically wrote the obituary for websites as we know…
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Carrie Liken
1
One Year of AI Overviews: We’re never going back
This week marked the one-year anniversary for AI Overviews on Google, those handy little AI-generated results that show up on top of the blue links in…
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Carrie Liken
Making the Big Leap
The Wall Street Journal wrote an article that, on face, seems like a head-slap.
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Carrie Liken
Agent Alert: Healthcare’s Future is Calling (Are you listening?)
Last week, I wrote about some code snippets found on ChatGPT that pointed to OpenAI integrating shopping capabilities directly into ChatGPT.
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Carrie Liken

April 2025

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